Marketing Cloud Personalization Accredited Professional Both for B2B or B2C – Marketing Cloud is at the forefront of innovation and is as-future-proof-as-it-gets. It really is more than your typical platform; it is a key component of Salesforce’s Customer Success Platform. When you drill down, Marketing Cloud contains sophisticated tools and features for discovering and understanding customers on a personal level, and marketing to them across email, social, web, and mobile – in a way that’s suitable both for winning accounts, and individuals. It’s a platform for forming and maintaining one-to-one relationships with customers at scale. In this post, we’re going to break down each of the following components (Studios) within Marketing Cloud (> click to jump to section): Powerful eco-system Journey Builder Email Studio Mobile Studio Interaction Studio DMP Advertising Studio Social Studio Data Studio We’ll tell what each of them does, what features they include, and how they can benefit your business. . The Salesforce Marketing Cloud eco-system . Firstly, let’s take a quick look at some of the independent tools designed to strengthen the Marketing Cloud platform. With each business environment being unique, even great technology will never be complete without a rich eco-system of compatible tools. . Salesforce’s success and strategy around enabling independent software providers to enhance their core value proposition is industry leading. While Salesforce Marketing Cloud offers diverse functionality at the heart, many tools will make them simply perfect. A few examples include: SalesWings SalesWings provides out-of-the-box and flexible customer journey tracking and lead scoring for Salesforce Marketing Cloud. Companies who are serious about sales and marketing alignment, behavioral customer experiences and enabling sales teams with intuitive sales intelligence within Salesforce CRM, will find all tools they need in a cost-effective all-in-one add-on.
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